AI Is Not the Strategy. You Are.

AI is not your strategy.
You are.

As founder-led teams, we often wear every hat. 
Strategy. 
Sales. 
Operations. 
Content. 

When AI burst onto the scene, it promised to ease that load. And it can.
But here’s where things go sideways: people let the tools sail the ship.

Instead of clarifying their core message and using AI to amplify it, they ask AI to “come up with ideas”. 
Instead of mapping a customer journey, they prompt ChatGPT to “write a funnel”.

The result? 

Generic. 
Disconnected. 
Flat.
Drivel!

It’s like giving the intern your company credit card and asking them to design your brand.

Use AI to Extend your Voice, Not Replace It

You can

• Create a week of content from a single voice note.

• Train a GPT to handle onboarding questions.

• Turn your customer FAQs into a drip sequence.

• Run research sprints in minutes, not weeks.

And no - it won’t sound robotic.
Because the inputs came from you. From your voice, your experience, and your customers’ needs.

Strategy Still Comes From the Top (That’s YOU)

So before you plug in the next shiny tool, ask yourself

• Do I know the problem I’m trying to solve?

• Do I know how I want to show up?

• Can I clearly brief someone (or something) to help?

Because AI is only as strategic as the human behind the keyboard.

And when that human is a founder who leads with clarity, creativity, and curiosity?

AI becomes the 100X team member you’ve been waiting for.

🚀 Ready to make AI part of your business without losing your voice?

Join the Marketing Power Circle - where we build beautiful AI things that maximize our businesses.