You’re Not Behind on AI. You Just Haven’t Started Yet.
We tell ourselves stories.
“I’m late.”
“Everyone else is miles ahead.”
“I’ll start when I understand it better.”
That’s not truth.
That’s procrastination, dressed up as prudence.
The real gap isn’t time. It’s motion.
Most founders I meet aren’t “behind” on AI.
They’re paused.
Waiting for certainty in a space that rewards experimentation.
Meanwhile, the people who look “ahead” aren’t geniuses.
They’re just shipping small tests weekly.
What “starting” actually looks like (it’s smaller than you think)
Level 1 - Relieve the brain
Draft the first ugly version of an email, caption, or proposal with AI
Summarize a long doc and ask, “What am I missing?”
Turn a meeting transcript into action items
Level 2 - Tame the workflow
Document a messy process with AI watching over your shoulder
Ask it, “Where can I delete, simplify, or automate?”
Build one custom GPT/assistant to do one job well
Level 3 - Decision leverage
Pressure-test pricing, positioning, or messaging with AI as a sparring partner
Run scenarios: “If I had 50% less time or budget, what would I still do?”
Build lightweight internal tools (no code) that save your team hours
Notice what’s missing?
“Become an expert.”
You don’t need that to begin.
Inside my mastermind (proof that motion > mastery)
In just 60 days, one Marketing Power Circle member:
Built 5 custom GPTs (each a tiny team member)
Turned chaotic brain dumps into clean LinkedIn posts
Repurposed long-form into a full content engine
Wrote better case studies, faster
Not because she “caught up”.
Because she started, iterated, and kept going.
Mindset toggles that change everything
From perfect → possible
From tools first → business strategy first
From intern → thinking partner
From fear of cheating → responsible leverage
From keep up with everything → curate one hour a week
The Minimum Viable AI Plan (MVAIP)
Pick one repeatable task that annoys you.
Describe it like you’d brief a junior hire (steps, tone, edge cases).
Ship the first version in a day. Ugly is fine.
Measure the time you saved. Reinvest it in a higher-value task.
Repeat weekly. Stack tiny wins. Publish what you learn.
Common roadblocks (and the antidote)
“I don’t know which tool.” → Start with the one you already have access to. Depth beats breadth.
“What if it’s wrong?” → You’re the editor. Build review into the workflow.
“I’ll wait till it settles.” → It won’t. Build an evaluation cadence, not paralysis.
“This doesn’t sound like me.” → Teach AI your thinking, not just your words.
A quick rule of thumb for the overwhelmed
If it saves you time, attention, or energy every week - keep it.
If it adds complexity without compounding benefit - cut it.
You’re not late. You’re early… if you move now.
If you want a room where action beats theory, and experiments turn into systems - that’s what the Marketing Power Circle is built for.
2 week sprints, not hand-wavy hype
Real workflows, prompts, and custom GPTs that ship
Founders, consultants, and in-house leaders who are done waiting
Don’t confuse lurking with learning.
Start. Today. One task. Then another.
Compounding is undefeated.
